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Heartwarming stories of our Unsung Women Champions

Heartwarming stories of our Unsung Women Champions

1.5 million Under-five children die every year in India. 45% of these deaths are due to undernutrition. Breastfeeding is one of the key life-saving interventions that can reduce child undernutrition by half. The video shows the instrumental role played by frontline workers across India in helping mothers to breastfeed their children successfully so that they get the best start to their lives. Showcasing the success stories of four such workers, the video also depicts the efforts put in by these champion women to mobilise and sensitise community women on importance of breastfeeding, how to hold a child while breast feeding and why breast feeding is the best feeding. They report that many women in their villages and communities are now aware and breastfeed their children.
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Tags: Breastfeeding, Exclusive Breastfeeding, Frontline Workers, Anganwadi Workers, Community Mobilizer, District Hospital, Mother & Child, Village, Community
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Categories: Infant & Young Child Feeding
471 views, 93 downloads
Film Language: Hindi and English
Ma ka doodh shishu ke liye vardan...

Ma ka doodh shishu ke liye vardan...

The poster promotes four ANC check-ups. The slogan in hindi says "Ma ka doodh shishu ke liye vardan, Janma ke ek ghante ke andar aur 6 mahine tak sirf stanpan" (mothers milk is boon for a child. Early initiation within one hour and exclusive breast feeding till six monts is must). The photo image is of AWW helping and encouraging a lactating mother to breastfeed her child correctly. End user: lactating mothers / pregnant ladies / mother in laws / Husbands / Community
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Tags: Das ka Dum (DKD), Breast feeding, lactating mothers, stanpan, up to six months, mothers milk is boon
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Categories: Infant & Young Child Feeding
2434 views, 1308 downloads
Poster Language: Hindi
Breastfeeding Flex Board

Breastfeeding Flex Board

The tin plate can be used at anganwadis, delivery points and PHC's to promote and create awareness about breastfeeding. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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Tags: Exclusive Breastfeeding
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Categories: Infant & Young Child Feeding
2524 views, 731 downloads
Other Language: Hindi
Breastfeeding IPC Flipbook

Breastfeeding IPC Flipbook

This is an IPC tool addressing common myths & misconceptions related to initiation and exclusive breastfeeding. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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Tags: Breastfeeding, initiation, colostrum, myths & misconceptions, IPC
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Categories: Infant & Young Child Feeding
2048 views, 718 downloads
Flip Book Language: Hindi
Breastfeeding Hoarding

Breastfeeding Hoarding

This material is to promote breastfeeding and to increase the visibility of breastfeeding as an important social issue. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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Tags: Breastfeeding, Exclusive breastfeeding, mother's milk
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Categories: Infant & Young Child Feeding
1546 views, 401 downloads
Hoarding Language: Hindi
Breastfeeding opinion leader booklet

Breastfeeding opinion leader booklet

The booklet is for the opinion leaders / influencers of a community like religious leaders, teachers, PRI members etc. It gives them information on benefits of early initiation, exclusive breastfeeding and common myths & misconceptions related to breastfe
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Tags: Breastfeeding, early Breastfeeding, early initiation, colostrum, influencers, opinion leaders
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Categories: Infant & Young Child Feeding
1329 views, 395 downloads
Booklet Language: Hindi
Breastfeeding Pictorial Pamphlet

Breastfeeding Pictorial Pamphlet

The pamphlet is used as a ready reference for do's and don'ts of breastfeeding. It can be used as a give away at delivery points, women's group meetings or during home visits. It is based on the barrier analysis study done in Guna district of Madhya Prade
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Tags: Breastfeeding, early initiation, colostrum, BF pamphlet
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Categories: Infant & Young Child Feeding
2009 views, 657 downloads
Pamphlet Language: Hindi
Breastfeeding  Sticker

Breastfeeding Sticker

This material acts as a continuous reminder of exclusive breastfeeding message and increases the visibility of breastfeeding as an important social issue. It can be pasted at locations where it attracts maximum attention like on doors, windows of benefici
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Tags: Breastfeeding, Exclusive breastfeeding, mother's milk
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Categories: Infant & Young Child Feeding
1417 views, 306 downloads
Sticker Language: Hindi
Breastfeeding poster  on early initiation

Breastfeeding poster on early initiation

The poster is for promoting initiation of breastfeeding within 1 hour of child birth. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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Tags: Breastfeeding, early initiation, mother's milk
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Categories: Infant & Young Child Feeding
1565 views, 356 downloads
Poster Language: Hindi
Breastfeeding poster on exclusive breastfeeding

Breastfeeding poster on exclusive breastfeeding

The poster is for promoting exclusive breastfeeding to the child up to six months of age. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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Tags: Exclusive Breastfeeding, mother's milk
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Categories: Infant & Young Child Feeding
1716 views, 867 downloads
Poster Language: Hindi
REFERENCE BOOK ON GROWTH MONITORING AND INFANT & YOUNG CHILD NUTRITION (IYCN) FOR ICDS FUNCTIONARIES (English)

REFERENCE BOOK ON GROWTH MONITORING AND INFANT & YOUNG CHILD NUTRITION (IYCN) FOR ICDS FUNCTIONARIES (English)

This reference material on "Growth Promotion" and "Infant & Young Child Nutrition(IYCN) is developed jointly by Directorate of Social Welfare, Govt. of Assam and UNICEF, Assam Field Office through a consultative process with various stakeholders from Depa
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Tags: Growth, infant and young child feeding, breastfeeding, baby, mother's milk, complementary feeding, anganwadi, weight, hygiene, ICDS.
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Categories: Infant & Young Child Feeding
1287 views, 720 downloads
Book Language: English
REFERENCE BOOK ON GROWTH MONITORING AND INFANT & YOUNG CHILD NUTRITION (IYCN) FOR ICDS FUNCTIONARIES (Assamese)

REFERENCE BOOK ON GROWTH MONITORING AND INFANT & YOUNG CHILD NUTRITION (IYCN) FOR ICDS FUNCTIONARIES (Assamese)

This reference material on "Growth Promotion" and "Infant & Young Child Nutrition(IYCN) is developed jointly by Directorate of Social Welfare, Govt. of Assam and UNICEF, Assam Field Office through a consultative process with various stakeholders from Depa
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Tags: Growth, infant and young child feeding, breastfeeding, baby, mother's milk, complementary feeding, anganwadi, weight, hygiene, ICDS.
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Categories: Infant & Young Child Feeding
1006 views, 450 downloads
Book Language: Assamese
Shishu aur chote bachchon ko dein uchit ahaaar aur banayein sehat ka bhandar Folder (Hindi)

Shishu aur chote bachchon ko dein uchit ahaaar aur banayein sehat ka bhandar Folder (Hindi)

The inserts focus on the three components of biannual months - infant and young child feeding, vitamin A supplementation and iodised salt consumption. Designed for use by frontline functionaries and supervisors. Targets families with infant and young chil
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Tags: BSPM, Vitamin A, iodine, active feeding
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Categories: Infant & Young Child Feeding
1231 views, 765 downloads
Other Language: Hindi
Mamta Diwas Exhibition Panel (Gujarati)

Mamta Diwas Exhibition Panel (Gujarati)

Designed for outdoor media activities, panels on mother and child care practices to inform caregivers, frontline functionaries, opinion leaders about care for pregnant, lactating women and 0-3 years of children. Covers topics; ANC, new born care, PNC, exc
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Tags: Exclusive breastfeeding, complementary feeding, immunisation schedule, growth monitoring, Ante natal check-up, post natal check-up, Gujarati
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Categories: Infant & Young Child Feeding
1675 views, 3121 downloads
Exhibition Panel Language: Gujarati
Bal Poshan Karyakram - Anuka: Micronutrient Sprinkle for complementary feeding Book (Hindi)

Bal Poshan Karyakram - Anuka: Micronutrient Sprinkle for complementary feeding Book (Hindi)

DWCD Rajasthan has tried out the strategy to decentralize the supplementary food of ICDS through community groups and have developed the plan to use this as promotion of complimentary feeding in communities and families by using the multi micronutrient po
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Tags: Anuka, Bal poshan, vikendrikrit, vitran vyavastha, navachar
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Categories: Infant & Young Child Feeding
1745 views, 3241 downloads
Book Language: Hindi
Mamta Card Booklet (Gujarati)

Mamta Card Booklet (Gujarati)

A mother and child care booklet designed for providing information to caregivers about care for pregnant, lactating women and 0-3 years of Children. It provides basic information about Ante-natal check-up, new born care, post natal check-up, exclusive bre
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Tags: Exclusive breastfeeding, complementary feeding, immunisation schedule, growth monitoring, Ante natal check-up, post natal check-up, Gujarati
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Categories: Infant & Young Child Feeding
23619 views, 22815 downloads
Booklet Language: Gujarati
Theme of the Month, August - 2005, Breastfeeding (Oriya)

Theme of the Month, August - 2005, Breastfeeding (Oriya)

Gives the message on Breastfeeding Week, Importance & Advantages of Breastfeeding, Correct Posture & Timings, Complementary Foods. Designed for use as information leaflet by frontline functionaries like AWW and ANM during SHG meetings and household visit
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Tags: Breastfeeding, Colostrum, Complementary Food
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Categories: Infant & Young Child Feeding
902 views, 357 downloads
Leaflet Language: Oriya
Theme of the Month, December - 2005, Acute Respiratory Infection (Oriya)

Theme of the Month, December - 2005, Acute Respiratory Infection (Oriya)

Gives the message on Acute Respiratory Infection, danger signs and care during ARI. Designed for use as information leaflet by frontline functionaries like AWW and ANM during SHG meetings and household visits. Targets families with children below five ye
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Tags: ARI, Sore Throat, Pneumonia, Cotrimaxazole, Chest In-drawing,
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Categories: Infant & Young Child Feeding
697 views, 290 downloads
Leaflet Language: Oriya
Theme of the Month, August - 2005, Breastfeeding (English)

Theme of the Month, August - 2005, Breastfeeding (English)

Gives the message on Breastfeeding Week, Importance & Advantages of Breastfeeding, Correct Posture & Timings, Complementary Foods Designed for use as information leaflet by frontline functionaries like AWW and ANM during SHG meetings and household visit
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Tags: Breastfeeding, Colostrum, Complementary Food
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Categories: Infant & Young Child Feeding
891 views, 366 downloads
Leaflet Language: English
Routine Immunization Poster 5-Vit A & Breastfeeding (Oriya)

Routine Immunization Poster 5-Vit A & Breastfeeding (Oriya)

Gives the specific message on early initiation of breastfeeding, exclusive breastfeeding for 6 months, complementary feeding on completion of 6 mths along with continued breastfeeding and importance of Vit A for children. Designed for use by frontline f
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Tags: Oriya, Breastfeeding, exclusive breastfeeding, Complementary feeding, Vit A
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Categories: Infant & Young Child Feeding
1303 views, 1161 downloads
Poster Language: Oriya
chutki ka funda

chutki ka funda

One in a series of outdoor and mass media materials promoting child care practices in the home (breastfeeding, handwashing, keeping the newborn baby warm). This particular item focuses on breastfeeding, and is in a bus panel format. The series centres aro
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Tags: breastfeeding, outdoor media, Sakhi Dadi, bus panel
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Categories: Infant & Young Child Feeding
1137 views, 456 downloads
Other Language: Hindi