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Champions of Change- Swachh Bharat Mission

Champions of Change- Swachh Bharat Mission

Synopses: Swachh Bharat Mission or SBM is an all India mission with two sub mission, Swachh Bharat Mission (Gramin) and Swachh Bharat Mission (Urban). For rural areas, SBM (G) mission aims to eliminate open defecation, promote overall cleanliness and adoption of hygiene practices, accelerate sanitation coverage and ensure toilet use. It also aims to motivate communities and panchayati raj institutions to make gram panchayats open defecation free (ODF). This film highlights the SBM (G) guidelines and strategies released by the Ministry of Drinking Water and Sanitation to provide guidance to states for the implementation of this national flagship programme. The film is set in a fictional village where young people are motivated and take action to bring about positive changes and eliminate the practice of open defecation from their village. Suggest Audience: Government officials, Elected representatives, Development Agencies, CSOs/NGO/CBOs, frontline practitioners of WASH.
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Tags: Water, Sanitation and Hygiene(WASH), Swachh Bharat mission (Gramin) and Swachh Bharat mission (Urban), SBM, Sanitation and hygiene advocacy and communication strategy framework
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Categories: Home Hygiene and Sanitation
372 views, 105 downloads
Film Language: Hindi and English
The Story of ODF Nadia, West Bengal

The Story of ODF Nadia, West Bengal

“The story of ODF Nadia” illustrates how “Nadia”district of West Bengal achieved district wide open defecation free status in short span of one and half years. The film highlights the championship of the former DM of Nadia, Dr. PB Salim, and critical role he played in maximizing peoples’ engagement and commitment to build a movement around sanitation to make ODF a reality in Nadia. Under the aegis of Sabar Shouchagar Mission, the District Administration prioritized poor sanitation and hygiene situation in the district and conceptualized a multi-stakeholder community based strategic approach. The film highlights how this innovative model was executed using four components: planning and resource optimization, social and community mobilization, capacity development & system strengthening and intensive monitoring and surveillance. Suggest Audience: Government officials, Elected representatives, Development Agencies, CSOs/NGO/CBOs, frontline practitioners of WASH.
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Tags: WASH, ODF Nadia, Sabar shouchagar, Community Mobilization
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Categories: Home Hygiene and Sanitation
251 views, 60 downloads
Film Language: English
Kitanuon Ka Safaya__Telugu

Kitanuon Ka Safaya__Telugu

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
178 views, 31 downloads
TV PSA Language: Telugu
Kitanuon Ka Safaya__Tamil

Kitanuon Ka Safaya__Tamil

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
181 views, 39 downloads
TV PSA Language: Tamil
Kitanuon Ka Safaya__Oriya

Kitanuon Ka Safaya__Oriya

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
169 views, 33 downloads
TV PSA Language: Oriya
	 Kitanuon Ka Safaya__Marathi

Kitanuon Ka Safaya__Marathi

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
184 views, 39 downloads
TV PSA Language: Marathi
	 Kitanuon Ka Safaya__Kannada

Kitanuon Ka Safaya__Kannada

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
174 views, 33 downloads
TV PSA Language: Kannada
Kitanuon Ka Safaya__Gujarati

Kitanuon Ka Safaya__Gujarati

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
182 views, 33 downloads
TV PSA Language: Gujarati
Kitanuon Ka Safaya__Bengali

Kitanuon Ka Safaya__Bengali

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
175 views, 33 downloads
TV PSA Language: Bengali
Kitanuon Ka Safaya__Assamese

Kitanuon Ka Safaya__Assamese

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
172 views, 30 downloads
TV PSA Language: Assamese
Kitanuon Ka Safaya__Bhojpuri

Kitanuon Ka Safaya__Bhojpuri

Synopses: This TV PSA is on water quality highlighting the risks of drinking water from shallow handpumps which might be contaminated. It breaks the myth that clean looking water is safe to drink. The message is on regular water testing, ensuring the right depth of the handpump and regular maintenance of the handpump to get safe drinking water. Suggest Audience: Mixed Audience; General public, PRIs, government officials (water and sanitation), CSOs/NGO/CBOs, frontline workers.
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Tags: WASH, Clean and Safe Drinking Water, Safeguard of Natural Water Sources, Quality of Water, Water Quality Test
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Categories: Drinking Water Safety
183 views, 35 downloads
TV PSA Language: Bhojpuri
Early development – from birth to 3 years - IPC Mobile Episodes ' Ammaji '

Early development – from birth to 3 years - IPC Mobile Episodes ' Ammaji '

Synopses: Parents and caregivers can help child to learn, grow and develop by interacting with them frequently. This mobile episode educates mother and caregivers about the importance of interactivity between mother and her baby. The playful interactive activities between mother and baby helps baby to develop physically, mentally and emotionally. Suggest Audience: Mothers, Women, Parents and Caregivers
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Tags: Formal learning & playing, Play and explore
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Categories: Facts for Life Communication Initiative
197 views, 27 downloads
Mobisode Language: Hindi
Formal learning & playing - IPC Mobile Episodes ' Ammaji '

Formal learning & playing - IPC Mobile Episodes ' Ammaji '

Synopses: Start of schooling is a critical stage in a child's cognitive and inclusive development process. Children should start their schooling at age 6. The video motivates parents, teachers and community members to encourage and support children to attend school. At school, children can develop life skills which is helpful for the optimal physical and mental development of children. Suggest Audience: Men, Women, Parents, Teachers and Caregivers
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Tags: Formal learning & playing, Play and explore
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Categories: Facts for Life Communication Initiative
166 views, 22 downloads
Mobisode Language: Hindi
Safe disposal of Child excreta- IPC Mobile Episodes ' Ammaji '

Safe disposal of Child excreta- IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode educates community members about healthy sanitation habits and proper disposal management of child faeces. The video motivates mothers and caregivers to dispose child faeces in the toilet only. Safe disposal of child’s faeces is as essential as that of adults’ faeces. Lack of management of child faeces becomes the vector for life threatening diseases. The video motivates community to build and use toilet and end open defecation. Suggest Audience: Men, Women, Parents and Caregivers
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Tags: Safe disposal of Child excreta, Toilet use, Diarrhoea, Steps of Handwashing
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Categories: Facts for Life Communication Initiative
165 views, 26 downloads
Mobisode Language: Hindi
Handwashing with soap - IPC Mobile Episodes ' Ammaji '

Handwashing with soap - IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode educates community members about importance of life saving practice- handwashing with soap at critical times. Hand washing with soap at critical times is the simplest, low cost and high impact intervention to prevent infections. The video informs about proper handwashing technique and critical times of handwashing with soap. Handwashing with soap at critical times • After defecation • Before preparing food • Before eating • Before feeding a child • After disposing child’s excreta • After disposing cattle’s excreta Suggest Audience: Mothers, Mother-in-laws, Parents and Caregivers
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Tags: Handwashing with soap at critical times, Diarrhoea, Steps of Handwashing
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Categories: Facts for Life Communication Initiative
169 views, 25 downloads
Mobisode Language: Hindi
Menstrual Hygiene- IPC Mobile Episodes ' Ammaji '

Menstrual Hygiene- IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode aims to aware adolescent girls, mothers and caregivers about importance of hygienic practices during menstruation. Absence of hygienic practices during menstruation can result in adolescent girls getting fungal infections. Repeated infections lead to serious reproductive tract infections and can cause infertility in the long run. This video also communicates essential steps and practices to ensure better hygiene during menstruation. Suggest Audience: Mothers, Mother-in-laws, Parents and Caregivers
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Tags: Menstrual Hygiene, Hygienic practices, Clean and dry cloth or sanitary napkins, Separate toilets for girls at schools
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Categories: Facts for Life Communication Initiative
177 views, 30 downloads
Mobisode Language: Hindi
Growth Monitoring - IPC Mobile Episodes ' Ammaji '

Growth Monitoring - IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode motivates mothers and caregivers to weigh their child every month at the nearest Anganwadi centre. The interactive video educates community about the growth chart and relation between weight of child and its age. The video urges caregivers to pay attention towards growth monitoring of child and ensure that the Anganwadi health worker plots the weight on the growth chart in front of them and explains what it means for the child Suggest Audience: Mothers, Mother-in-laws, Fathers, Parents and Caregivers
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Tags: Growth monitoring at Anganwadi centre, Weighing of child, Growth in height
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Categories: Facts for Life Communication Initiative
174 views, 29 downloads
Mobisode Language: Hindi
Proper Nutrition for mental development- IPC Mobile Episodes ' Ammaji '

Proper Nutrition for mental development- IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode aims to inform mothers and caregivers about optimum amount of nutritious diet in the first two years of child’s life. This is essential for optimal physical and mental development. The video also educates community about exclusive breastfeeding, complementary feeding and interactive feeding. Feeding breast milk alone to the baby after 6 months will not be sufficient to meet the nutritional needs and growth of the baby. Suggest Audience: Mothers, Mother-in-laws, Fathers, Parents and Caregivers
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Tags: Good nutrition in first 2 years of child's life, Frequency of feeding, Optimal physical and mental development of children
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Categories: Facts for Life Communication Initiative
165 views, 24 downloads
Mobisode Language: Hindi
Vitamin A - IPC Mobile Episodes ' Ammaji '

Vitamin A - IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode informs caregivers about importance of vitamin A rich diet, that helps prevent diseases like diarrhoea and pneumonia amongst children. When a child reaches to its 9 months, he/she should receive vitamin A supplement (syrup) once every six months till he/she becomes 5 years old. Suggest Audience: Mothers, Mother-in-laws, Fathers, Parents and Caregivers
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Tags: Vitamin A, When and Why Vitamin A is Important, Diarrhoea and Pneumonia
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Categories: Facts for Life Communication Initiative
177 views, 25 downloads
Mobisode Language: Hindi
Iron & Anemia- IPC Mobile Episodes ' Ammaji '

Iron & Anemia- IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode informs caregivers about importance of iron supplement in a diet, hand washing with soap and better hygiene practices. Starting from the age of six months, a child should receive iron supplement to help prevent anemia. Suggest Audience: Mothers, Mother-in-laws, Fathers, Parents and Caregivers
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Tags: Iron & Anemia, iron-folic acid syrup/tablet, Hand washing with soap, Iron Supplement, Iron in diet, deworming of children
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Categories: Facts for Life Communication Initiative
184 views, 33 downloads
Mobisode Language: Hindi
Iodine- IPC Mobile Episodes ' Ammaji '

Iodine- IPC Mobile Episodes ' Ammaji '

Synopses: This interactive mobile episode with the help of narratives, discusses the importance of iodized salt in a diet. The video motivates caregivers to cook food in iodized salt only. Iodine is extremely important for mental and physical growth for all. Lack of iodine in diet of expecting mother, weakens a child’s physical and mental growth for life. Suggest Audience: Mothers, Mother-in-laws, Fathers, Parents and Caregivers
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Tags: Iodine, iodized salt, Balanced diet, Physical and mental health of children
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Categories: Facts for Life Communication Initiative
167 views, 27 downloads
Mobisode Language: Hindi
Care – diet & rest - IPC Mobile Episodes ' Ammaji '

Care – diet & rest - IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode creates awareness about the need of appropriate nutritious diet and ample rest for an expecting mother. During pregnancy there is need to ensure that the expecting mother gets balanced rich diet, at correct time and interval. A well-nourished woman can give birth to a healthy baby. Suggest Audience: Mothers, Mother-in-laws, Fathers, Parents and Caregivers
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Tags: Safe motherhood, Balanced diet, Well-nourished woman, healthy baby
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Categories: Facts for Life Communication Initiative
192 views, 23 downloads
Mobisode Language: Hindi
Nutrition & care for the girl child- IPC Mobile Episodes ' Ammaji '

Nutrition & care for the girl child- IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode educates mothers and caregivers, why it’s essential to give balanced and nutritious diet to young girls? If nutritious diet is given to young girls today, this will help them to grow up as a well-nourished/healthy women. There is need to serve balanced and rich nutritious diet to young girls, to ensure good health. Suggest Audience: Mothers, Fathers, Parents and Caregivers
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Tags: Nutrition for young girls, Well-nourished woman, healthy baby.
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Categories: Facts for Life Communication Initiative
166 views, 20 downloads
Mobisode Language: Hindi
Exclusive breastfeeding- IPC Mobile Episodes ' Ammaji '

Exclusive breastfeeding- IPC Mobile Episodes ' Ammaji '

Synopses: This interactive mobile episode educates mother and caregivers about exclusive breastfeeding and its importance during first 6 months of child’s life. The video urges caregivers to ensure that infants should receive only breast milk for first 6 months of life, not even water. Mother’s milk provides all nutritious requirements of child for first 6 months of life. The spot also motivates mothers to continue exclusive breastfeeding even if the child or mother is ill. Suggest Audience: Mothers, Fathers, Parents and Caregivers
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Tags: Exclusive breastfeeding for first 6 months, Benefits of breastfeeding
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Categories: Facts for Life Communication Initiative
190 views, 21 downloads
Mobisode Language: Hindi
Proper techniques of breastfeeding- IPC Mobile Episodes ' Ammaji '

Proper techniques of breastfeeding- IPC Mobile Episodes ' Ammaji '

Synopses: This mobile episode educates mothers about proper techniques and frequency of breast feeding. The Video motivates mothers to breastfeed as many times as the child demands and for as long as s/he wants. Breastfeeding should be continued even if the child or mother is ill. Do not rush the breast feeding. When the baby is fed for longer duration, he /she gets nutritious fat rich milk. Mother’s milk is not only highly nutritious in nature but it also protects child from diseases and improves immunity. Suggest Audience: Mothers, Fathers, Parents and Caregivers
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Tags: Breastfeeding Schedule, Breastfeeding Techniques, Pregnancy and exclusive breastfeeding
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Categories: Facts for Life Communication Initiative
193 views, 37 downloads
Mobisode Language: Hindi